Adobe: Photoshop
35th Anniversary
Adobe: Photoshop
35th Anniversary
Agency
Dentsu Creative
Roles
Designer / Motion Design
Client
Adobe
BRIEF
While creators guided the film's story through interviews, we brought their art to life using dynamic transitions and zooms. Music and pacing enhanced the narrative, celebrating the 35th anniversary with vibrancy and energy.
APPROACH
Creators documented themselves in their workspaces, using soft, natural light to highlight their expressions and the character of their environments. The space reflected their authentic personality, showcasing imagination and individuality. For the animation style, we used Photoshop splash screens and tool elements to transition between scenes, such as the drag tool, lasso, brush strokes, and Gen Fill, adding flow while highlighting Photoshop tools and the creator’s workspace and process.
Carlos Jimenez
Natasha Cunningham
Guillermo Flores Pacheco
Henry Flores
TYPOGRAPHY
TRANSITIONS
