Xbox Series XXL
Roles
Director / Designer
Client
IGN
BRIEF
If you're anything like us, you're awaiting the launch of the XBOX Series X with bated breath and visions of pre-purchased pending downloads dancing in your head. So why wait? We decided we didn't want to delay seeing some slick, next-gen XBOX advertising and made our own spot! This one's for a line of XBOXes so big, so massive, so hugely important, Microsoft would be April Fools not to put them into production immediately. Introducing our concept for the Series XXL...Go Big, and Go Home.
APPROACH
We created a 3D replica of an Xbox Series X with a series of personal upgrades and referenced numerous shots of promotional material from Xbox to make sure we matched the style and tone.
IMPACT
Since launched, the campaign has had over 1 million views on YouTube and was covered within games media.
