IGN: Far Cry
Choose Your Own Adventure
Roles
Writer / Director / Art Director / Animation / UI,UX / Motion Designer
Client
IGN Entertainment / Ubisoft
BRIEF
Agreeing to go on a group retreat, You and a handful of IGN employees decide to go to Hope County, USA in an attempt to unplug and go adventuring. Relaxing you are all attacked by cultist and Brian is kidnapped. It is up to you and Alanah to get him back by any means necessary.
APPROACH
Far Cry 5: CYOA is Snapchat’s first ever live-action interactive title where fans are put in control of the action. Collaborating with IGN and Ubisoft we sought to take the viewer on a treacherous trip through Hope County to save a life of a friend.
ANYTHING CAN HAPPEN. EVERYTHING WILL.
IMPACT
This campaign was able to garner of 23M in social engagements and able to show what new kinds of engaging storytelling techniques can be done with an audience on social. Far Cry 5: CYOA won an honorable mention at the Streamy Awards for Innovative motion design and strategic art direction.
Anything can happen…
Anything can happen…
Everything will
Everything will
Toys
Like the AAA title throughout your journey to rescue your friend, you’ll gain access to a vast arsenal of weapons ranging from a shovel to a attacking grizzly bear.
Story
Agreeing to go on a group retreat, a handful of IGN employees decide to go to Hope County, USA in an attempt to unplug and go adventuring. Brian has been taken in by the cult and it is left to you and Alanah to rescue him using a variety of weapons and options inspired by Far Cry 5’s mechanics and encounters.
Features
This is a gamified story, a new, first-to-market mode of audience interaction and engagement that allows users to exercise a certain level of ownership and interactivity beyond the standard social story. this story offers players the choice between one of two options presented to them throughout. To select that choice, users are instructed to tap until they see the segment they chose.
User Experience
Our Team built an entire narrative that not only could be told in 10 sec segments that could be viewed on a phone, had to be fun and engaging but feel like it lived in the Far Cry Universe.
Shadow Man
A Snapchat Interactive
Horror Adventure
This Far Cry 5 project initially spawned from this proof of concept CYOA horror edition we created for halloween called Shadow Man. The story takes place with guy who gets trapped in an old PS1 horror game. It is up to the viewer the find a way to get him to safety by choosing the right path.
CREDITS
Shadow Man: Arthur McCoy,
Gamer: Josh Du,
POVActor: Armando Torres
Producer: Josh Du
UI/UX, VFX: Arthur McCoy
Camera Operator: Cassidee Moser
Edit: Josh Du
Prod Asst: Emily Bockian, Cassidee Moser
Choices
We designed the look of the interactive screens that give the player a range of choices to pick from along the journey. A staple of the Far Cry franchise is the vast arsenal of weaponry and bringing that feature to life was challenging but proved rewarding for the player.
Your arsenal
is vast,
Your arsenal
is vast,
the way you wield it
even more so.
the way you wield it
even more so.
Behind The Scenes
The images below vary greatly showing just an ounce of the work and dedication from the entire team to bring this project to life.
Take Back Hope County From Eden’s Gate.
The Resistance
Needs You
The Resistance
Needs You
Take Back Hope County From Eden’s Gate.
Credits
Director: Layer Media
Writers: Arthur McCoy, Cassidee Moser, Josh Du, Emily Bockian
UI/UX, Animator: Arthur McCoy
Visual Effects: Mike Horn
Production: Layer Media